Updated: Jul 5, 2020
Isuzu first introduced its line-up of trucks to the Malaysian market in 1979. It has a long track record in the commercial vehicle industry in Malaysia and is well-known for its reliability, continuous product enhancement and advancement in diesel technology. Until now, Isuzu Malaysia offers a wide range of options for the ELF light-duty truck, with 19 variants available, ranging from the 4-wheeler, 6-wheeler, 4x4 and Crew-Cab. In addition, Isuzu also currently offers Forward medium-duty truck and Giga heavy-duty truck.
Isuzu trucks are assembled locally at the Isuzu HICOM Malaysia manufacturing plant in Pekan, Pahang. Isuzu HICOM Malaysia Sdn Bhd is a Malaysian commercial vehicle manufacturer operating under a joint venture with the DRB-HICOM Bhd.
On the other hand, Isuzu Malaysia Sdn Bhd is the distributing arm of Isuzu products in Malaysia. It is a tripartite venture between Isuzu Motors Limited, DRB-HICOM Group Bhd and Mitsubishi Corporation.
The design of Isuzu upholds the of concept of being solid (sturdy), clean (simple) and emotion (dynamic). Isuzu carries with it the longest history of any Japanese manufacturer. This Japanese brand of vehicle has a long history dated back to 1916, i.e. the origin of Isuzu Motors Limited (headquarter) which was founded in 1916.
Isuzu is well recognized for its engine output and performance, interior functionality, comfort and its safety features. An efficient vehicle could significantly reduce the operating cost of customers' businesses. There is proven record that Isuzu truck users will see greater savings in terms of fuel consumption and maintenance costs.
Every brand has its star product. What is Isuzu’s?
ELF series are No. 1 best seller light-duty truck in Malaysia, as compared to its competitors/other truck brands of the same range. Internationally, total production of the ELF Series has exceeded a massive 6.5 million units and is currently available in 146 countries worldwide.
The sales figure speaks for itself and needs no further elaboration.